Grants

Tourism Grant Funding

Funding procedures, application resources, eligible expenses, and reporting requirements for Converse County tourism grants.

Our Mission

To promote travel and tourism in Converse County, Wyoming.

About the Grant Program

The goal of the grant process is to assist nonprofit organizations with marketing events designed to generate overnight stays in Converse County lodging facilities and enhance the visitor experience throughout the county.

These are reimbursable grants. Grant recipients must submit the required expenditures, documentation, and post-event reporting before funds are disbursed.

The Converse County Tourism Board is funded by lodging tax collected from guests staying in paid accommodations within Converse County.

Maximize Your Event Exposure


Learn how to use Converse County Tourism marketing tools, including travel guides, table tents, placemats, online listings, and other promotional opportunities.

Explore Business Resources

Grant Resources

 

Please review the procedures and download the appropriate documents before submitting a grant request.


Grant Application

Complete the nonprofit tourism grant application to begin the funding request process.

Download Application

Grant Application Process

Review the full application, board review, reimbursement, and reporting process.

View Grant Process

Advertising Grant Process

Learn about available advertising and promotional support for Converse County events.

View Advertising Process

Post-Event Evaluation

Submit the required evaluation, attendance data, advertising materials, and financial documentation.

Download Evaluation Form

Grant Application Deadlines

  • Grant applications are reviewed on a rolling basis but must be submitted at least three months before the event date to allow adequate time for board review.
  • Grant requests not received at least one week before the board meeting will be held for review at the following meeting.

Grant Expense Guidelines

 

Permissible Expenses

  • Brochures
  • Posters
  • Postage and mailers
  • Promotional flyers
  • Digital marketing
  • Billboards
  • Magazine advertising
  • Newspaper and radio advertising
  • Travel trade shows, including booth fees, registration fees, and material production

Non-Permissible Expenses

  • Purchase of event equipment
  • Alcoholic beverages
  • Venue rental costs
  • Permanent structures
  • Administration fees or costs
  • Wages of any kind
  • Operational and utility expenses
  • Rented portable advertising displays
  • Commitments made before grant approval
  • Non-budgeted expenses not presented in the approved budget

Promotional Support

The Converse County Tourism and Promotion Board offers advertising and promotional support for local events through the following outlets:

  • Table tents distributed county-wide
  • Converse County Tourism website
  • Social media platforms
  • Cowboy State Daily
  • Townsquare Media
  • Douglas Broadcasting
  • Oil City News
  • Douglas Budget and Glenrock Independent
  • Wyoming Group Newspapers
  • Video and photography services
  • Additional approved advertising and promotional opportunities

Nonprofit organizations may also submit grant requests for advertising or promotional needs beyond those listed above.

Download Advertising Grant Process

Grant Eligibility, Requirements & Responsibilities

Please read fully before submitting your grant request.

    • Grants Funds are available to non-profit organizations which have projects, events, or programs that promote tourism in Converse County. A copy of the Wyoming Secretary of State Certificate of Good Standing must be included in the grant request.
    • The event must be held in Converse County and should generate overnight stays in the County. The more paid room nights generated, the greater likelihood of approval of the application.
    • The event should draw significant visitation from outside of Converse County.
    • Overall economic impact to the community and county: CCTPB will consider total economic impact to the local community beyond the lodging tax to determine net benefit to local communities within the County.
    • Retention: CCTPB will take into consideration the likelihood of the event to return to the County in the future and the likelihood of the event growing and expanding in the future.
    • Financial Assistance: CCTPB will review the applicant's need for grant funding, any additional outside funding sources, and the applicant's budget or profit and loss worksheet to determine the need for financial assistance for the event.
    • Logo Placement: CCTPB logo is required to be printed on materials for the event. Higher logo prominence increases likelihood of approval.
    1. Complete the grant application and budget spreadsheet and submit to This email address is being protected from spambots. You need JavaScript enabled to view it. at least 3 months prior to the event. Additionally, for Grant Requests equal to or greater than $5,000, a full 12-month profit and loss worksheet is required for review.
    2. As part of your grant request, a representative for the event should prepare a short presentation and be present to answer questions from the CCTPB for the grant to be moved to a vote.
    3. To receive grant funds, a post-event project report must be delivered to the CCTPB no later than 60 days after the event. The applicant shall attend the CCTPB meeting and present the post event report to the CCTPB. The requirements of the post-event report can be found on the Project Report & Evaluation Form.
    4. Please provide any participant registration totals, hotel occupancy rates, location data, or tracking gathered by the event.
    5. The committee hosting the event will be responsible for determining, to the best of their ability, the number of rooms used during the event.

    *CCTPB highly recommends post-event surveys to report attendee accommodation and receive event feedback.

  • The CCTPB requires recognition for its financial participation as listed below:

    • Audible identification as the “paid for by the Converse County Tourism and Promotion Board” on radio advertising
    • Logo and/or audible identification as the Converse County Tourism and Promotion Board on television advertising.
    • Logo included on print media, including brochures, posters, promotional flyers or registration forms, magazine and newspaper advertising
    • Link and logo on websites and other forms of digital marketing
    • Listing on credits for audio-visual presentations
    • Logo on billboards
    • Page in program to promote local attractions or future events
    • Logo on other promotional items of sponsors recognized in this way
    • Any other considerations/benefits the organization provides investors or sponsors at the same level of investment
    • Booth space for CCTPB provided at no cost to CCTPB if applicable
    • Recognition on other forms of marketing/recognition not explicitly referenced above

Procedures

The applicant will receive notification by email following the board’s decision or at the CCTPB meeting. Funds will be disbursed upon receipt of project expenditures and the required post-event project report. In rare instances, and at its discretion, the board may disburse funds upon project approval or as needed to implement the project.

Required Reporting

  • Completed Project Report and Evaluation Form
  • Lodging tracking and participant data
  • Copies of advertising using the CCTPB logo
  • Invoices and proof of payment
  • Materials produced with CCTPB cooperation
  • Final event budget

Important Reporting Requirement

The board may consider a grant application null and void if the applicant does not submit the post-event Project Report within the required reporting period. There is no grace period for the final report, and the CCTPB does not issue reminders.